When looking at new media texts, it is imperative for a media producer to look at the audience they are tying to get interested in their ideas. To do this, producers need to look at a class system and they ask themselves the following questions:
- What income are they in?
- Their status?
- What age are the intended viewers?
- Their gender
- What race are they?
- Their Location?
This will give them some idea of how they can go about getting the idea to their target market and to shape it to a group with the same habits. This type of categorising is also known as demographics.
They also tend to use a category based system which puts certain target audiences in certain categories. It’s is known as the NRS social grading system:
- A – The upper middle class (High income with high class jobs such as CEO’s, Lawyers etc, celebrities, heirs – The type to buy a broadsheet newspaper) 4% of UK population.
- B – Middle class (Highly educated with professional jobs/managers, £40,000 to 6-figure salaries) 22% of UK population.
- C1 – Lower middle class (College educated, Semi-professionals and craftsman, assistant managers etc earning up to around £40,000) 29% of UK population.
- C2 – Skilled working class (Routined workers with normal job security, plumbers, electrician etc) 21% of UK population.
- D – Working class (Normal workers such as receptionists and low level job security) 15% of UK population
- E – Low level subsistence (Casual workers, pensioners and people on state benefits) 9% of UK population.
With that in mind, I will take parts of my cabinet of curiosities and put them in a category which best represents them.
- BBC Sport website – A,B,C1,C2,D,E: I feel that the website will pull in everybody from each category as a lot of people are interested in sport and the website covers all types of different sports.
- Entourage/24 – A,B,C1,C2,D,E: Again I feel both these programs will target most audiences as it caters for quite a lot of tastes.
- Saving Private Ryan – A,B,C1,C2,D,E: The war is a massive part of Britains history and most people have some kind of interest in it. The film has received massive praise and most people will have heard of it.
- Radio 1 – C1,C2,D,E: The stations plays mostly up-to-date music and the people in this categories will mostly be the younger generation who listen to music frequently.
- Radio 2 – A,B,C1,C2,D,E: It provides music from all genres and all decades to cater all tastes, older people will enjoy the older music whilst the youngsters might enjoy the people who present the shows e.g – Dermot O’Leary etc.